Think before you flush those wet wipes! Plus your chance to win a £25 Boots Voucher!

May 21, 2016

We’ve all been there, especially if have children! You flush one wet wipe down the toilet and think what’s the harm? Before you know it you’re regularly flushing them down the loo. However, one day you notice that there’s a funny smell in your bathroom, perhaps also outside your home. You also notice that your toilet isn’t flushing as it should be.

All of those wet wipes that you thought weren’t doing any harm, have actually caused a big problem, and one that my husband and I know all about! In the early days of having twin babies, it was really easy to throw the wet wipes into the toilet, flush and forget.

It saved us from having to carry dirty, smelly wet wipes through the house, and it just made life easier. That was until we noticed our toilet wasn’t clearing properly when we flushed it and an awful smell was starting to take over our bathroom.

One day I walked up our driveway and caught the awful smell of the drain outside our home. My husband had smelt it too and upon further investigation – I’m glad my husband did this and not me, as I probably would have been sick! – he lifted the cover up off of the drain outside our home. It was full to the brim. The smell was horrific and it certainly wasn’t hygienic.

A quick call to the water board later and the problem was soon solved, well after a couple of hours and much embarrassment! It also cost us a pretty penny too.

It’s fair to say that we’ve well and truly learnt our lesson. Wet wipes now go straight into the bin. The only thing that ever goes down the toilet now is toilet paper.

Think before you flush

United Utilities have recently launched a ‘Think before you flush’ campaign which aims to raise awareness of the problems that flushing wipes – particularly baby wipes – can cause for homeowners and our wastewater system in general.

Did you know that sales of wet-wipes continue to soar, in fact estimates suggest that we spend over £500 million per year on wipes for all sorts of purposes – from cleaning our sinks to caring for our children.
However, the fact that we’re buying them isn’t the problem, it’s what we’re doing with them that is.

According to a new study by United Utilities, baby wipes have the biggest flush factor. In a survey of 1,000 people, a quarter said they flush baby wipes down the toilet, a third of whom do so more than once a week. Given that we use between 1,500 and 2,500 baby wipes per child from the day they’re born to the age of three (source Euromonitor) that’s an awful lot of wipes going down our drains!

Water companies have to spend millions to unblock public pipes. United Utilities tackles around 25,000 blockages, costing around £10 million, each year. I can certainly of plenty of other ways that £10 million could be better spent!


Homeowners can also be hit with a hefty bill as all too often, the blockage occurs in pipes on their property. On average, it costs around £99 to call out a plumber to fix blocked domestic pipes/toilets (which doesn’t include potential water damage caused etc.).

All these issues can be avoided by binning wipes rather than flushing them. We should only be flushing the three Ps – pee, poo and toilet paper. #3PPromise
I’ve often wondered too about those wet wipes you can get for adults to use instead of toilet paper. Even though they’re labelled as ‘flushable’, this just means that they’ll go down the loo, but it doesn’t mean that they won’t block pipes.
As United Utilities say, “It’s best for wipes to go straight from bum to bin!”
Win a £25 Boots Voucher

United Utilities ‘Think before you flush campaign’ isn’t just a fun way to keep everyone’s loos and pipes healthy. It’s also a cracking opportunity to win yourself some goodies by getting busy with your camera. Find out how here.
In collaboration with United Utilities

4 Comments

  • Steph

    May 21, 2016 at 7:02 pm

    I've always flushed the toilet wipes. I thought they would disintegrate like loo roll, but obviously not! Thanks for sharing! X

  • Laura Side Street

    May 22, 2016 at 12:31 pm

    We always bin our wipes but it certainly is easy to slip up or if your in a rush to flush them and wow what damage can be caused – great post for raising some awareness

    Laura x

  • India-Robyn

    May 22, 2016 at 7:54 pm

    Great campaign idea!

  • Anthony Connors

    May 23, 2016 at 1:38 pm

    Brilliant campaign, thank you spreading awareness!

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